I’m a practitioner and manager of human-centred design, service design, and product design, with expertise leading teams and teaching design. 

My strength lies in an end-to-end design skillset. I provide hands-on support and leadership at any stage to deliver smarter, faster, strategic design.

Let's connect and talk design. Contact me on LinkedIn.
Transport for NSW
Employee Experience
Improved experience for 27,000+ TfNSW employees by streamlining onboarding and self-service, boosting efficiency and usability.
Smart and Simple Onboarding: Addressed delays and errors in manual processes. Transformed research into a vision, validated with 730 feedback points from 40+ stakeholders across 15 sessions. Introduced digital tools, streamlined processes, and delivered a blueprint and vision to support investment decisions.
Streamlining Employee Self-Service: Redesigned the internal MyTransport Portal to reduce support queries caused by poor UX. Analysed thousands of interactions, uplifted support articles, improved AI search and virtual assistant usability. Delivered a new taxonomy for 1500+ forms/articles and UI designs grounded in feasibility, brand and user value. Delivered in a smooth, low-friction rollout to 27,000+ employees reinforcing the clarity and effectiveness of the design.
Role: Service and Experience Lead
Agency: Wave Design
Client: Transport for NSW
NSW Supreme Court 
From Paper to Digital
Creating a future vision for Digital Case Files (DCF) within the NSW Supreme Court, transforming how case files are managed. Working from discovery to future-state design, we focused on simplifying a complex, paper-based system by centring on user needs and core tasks - enabling a complex range of legal processes and workflows.

Navigating a highly regulated environment, we established a user-centric, design-led approach. Activities included: Leveraging existing research meaningfully. Engaging subject matter experts and conducting court visits. Benchmarking other systems for key insights. Mapping the future state and designing detailed screens. Scoping and prioritising the project roadmap.

The final vision balanced usability, security, and configurability - enabling faster, more accessible, and more efficient court operations. Presenting a tangible vision, rather than more documentation, was key to gaining senior stakeholder endorsement. This led to budget approval and progression into delivery.
Role: Service Design Lead
Client: NSW Department of Communities and Justice
University Student
Service Vision
Partnering with a major university to place student needs at the heart of service delivery. Opportunities to optimise and improve the student experience from course selection to enrolment to accessing support.
Through a highly collaborative process, 4 ideation sessions with 34 staff were conducted, concepts validated with students, benchmarked over 30 examples, and gathered feedback from 15 key stakeholders. Co-creating over 100 ideas ranging from service co-location to enrolment automation and a student course builder.
The most promising concepts were prioritised using the DVF framework and brought to life through narratives and interactive mock-ups. This work resulted in all 8 service concepts prioritised as high value, spanning the full student lifecycle - offering clear, coordinated improvements across critical transitions. The project helped shift staff mindsets beyond day-to-day operations, setting a pragmatic, student-first vision for future transformation.
Role: Service Design Lead
Agency: Wave Design
Client: Macquarie University
Co-Designing a New Document Process for Government
Transforming a fragmented and manual document request process into a streamlined, user-centred service grounded in security, efficiency, and trust. The system had relied on manual submission methods causing delays, confusion, and potential risk.
Taking a human-centred process from discovery through to co-design and validation. Gathering over 120 user insights, mapping the current state, and facilitated 20+ hours of co-design with cross-functional teams. Through workshops, concept validation, service blueprinting and DVF prioritisation, we delivered 8 co-designed service concepts all rated high value for both user desirability and business viability.
The final solution unified external and internal workflows - making submissions faster, more secure, and easier to manage. By embedding collaboration throughout, internal teams took ownership of outcomes, creating a strong foundation for sustainable service uplift.
Role: Service Design Lead
Agency: Wave Design
Teaching Design
Teaching the 12 week UX/UI design course at Academy Xi. Helping to shape and support the future of the industry. My role was to coach on theoretical concepts, provide real life examples and stories from my industry experience, host live classes and hold mentor sessions to provide individual support and direction. Covering 12 modules from project set up and research to prototyping and presenting. With students presenting and submitting a final project for assessment.
Role: Lead Instructor
Client: Academy Xi
Redesigning the
Nova Radio Experience
Nova is Australia's number one metro radio network. Nova were redeveloping their website and app to upgrade the CMS and improve the user experience. Our team brought skills across ideation, user experience, visual design and branding to collaborate with the Nova project team. Conducting co-design workshops, prototyping, customer testing and visual design concepts.
Through a rapid and collaborative approach we created: A new information architecture to better categorise and label content. A radio player that worked consistently across devices and accommodated various playing states. Redesigned content display and navigation so users can see and access more. A style guide and modular components to easily build and scale. Delivering an improved experience that was clean, modern and versatile.
Role: Director and Designer
Agency: Symplicit
Client: Nova Entertainment
Telstra Future
Retail Experience
Telstra was looking to evaluate the next evolution of their retail store environments. The aim was to help drive improvements informed by research to better understand customer needs and behaviours. We took a behavioural research approach, undertaking observational and field interviews. The team spent 35 days, across 5 stores, conducting over 350 interviews.
Individual store reports (with findings, opportunities and metrics) and a final overarching key actions report were created. The research and key actions enabled the Telstra design team to make customer-centric decisions from a cost, scale and experience perspective.
Role: Director
Agency: Symplicit
Client: Telstra
Please get in touch if you'd like to know more. Contact me on LinkedIn.